Naked james charles drama5/2/2024 Brothers and YouTube mega-stars Jake and Logan Paul, with roughly 38 million followers between them, faced similar consequences for their inappropriate behavior. Felix Kjellberg, whose PewDiePie channel has nearly 96 million followers, made anti-Semitic “jokes” in videos that were often watched by minors YouTube canceled his reality show and pulled preferred-advertising-program eligibility from his channel, and Disney also cut its ties. The list of influencers who have gone too far is short, but significant. They appeared in multiple videos together, and Charles said that Westbrook was “like a mother” to him in a recent Instagram Story. Until recently, they were also close friends, and Westbrook was something of a mentor to Charles. Westbrook is also a popular beauty influencer, vlogger, and owner of the beauty-supplement company Halo Beauty. In addition to his CoverGirl bona fides, Charles has created a line of makeup palettes and brushes, among other sponsorships. With 13 million and 10 million followers, respectively, Charles and Westbrook are two of beauty YouTube’s biggest players. The power of such figures is especially strong in beauty vlogging, where persona and product endorsements easily intertwine. The influencers making millions from brands eager to partner with them can go within days from adored to canceled-sometimes for reasons complex and nearly impossible to explain to outsiders.Īs the Fyre Festival-whose influencer-marketing campaign was only criticized after a horde of twentysomethings was stranded in the Bahamas in the spring of 2017-vividly proved, the right influencers can have serious sway with consumers, and unknown brands can become mainstream with the click of a share button. The feud has gotten him more of the mainstream-media attention he craves, but it also proves that an increasingly major form of entertainment and commerce is still in “shoot first, ask questions later” territory. It has racked up more than 46 million views and caused Charles to lose more than three million followers in mere days, among them Miley Cyrus, Demi Lovato, Ariana Grande, and the entire Kardashian-Jenner clan, reportedly-a potentially mortal wound in the influencer space. On Friday, another beauty influencer, 37-year-old Tati Westbrook, posted a 43-minute, confessional video on Youtube about her grievances with Charles. ![]() That post was widely, swiftly mocked, but it soon gave way to a much more dramatic, and still-unfolding, saga. The 19-year-old beauty vlogger with 15.2 million followers on Instagram-perhaps best known for becoming CoverGirl’s first male ambassador, in 2016- touted his presence, sans irony, as a “step forward in the right direction for influencer representation in the media.” ![]() ![]() Last week, influencer James Charles made one small step for highlighted cheekbones and one large leap for branded content when he went to the Met Gala wearing Alexander Wang.
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